Keep it together — managing your social media accounts

We’ve established our online identities on Twitter, Facebook and LinkedIn. And as we work the social media circuit, it begins to dawn on us just how much time is spent building and maintaining our platforms.

Hopping from Twitter to Facebook to LinkedIn to our blog isn’t as easy as it seems in the beginning. As time goes on, it’s draining. Let there be no mistaking: maintaining an online identity takes time and hard work.

It’s important, however, that we don’t let maintaining our social media sites take away from more important things –like our writing.

Social media junkie that I am, I’ve come across a lot of programs and sites that make juggling different social media sites so much easier than website hopping.


TweetDeck is probably my favorite application to use. Through TweetDeck, we can manage all of our Twitter accounts, our Facebook account and pages and we can control my LinkedIn page.

TweetDeck is a free app that you can download to your computer, iPhone or iPad. It’s a desktop client — which means you don’t have to open your browser to use it.

The true beauty of TweetDeck is how easy it is to personalize to our individual preferences. For example, my TweetDeck layout looks something like this:

The first column shows my main Twitter (@AliceMcElwee) stream. Everything that everyone is tweeting. Next column is my first list — in this case, it’s all the writers I follow. After my writers column is my knitting column, then I have my mentions and then I have my first search column (#1K1Hr — which are awesome word sprints on Twitter).

If I continue scrolling to the right, I will see the @BookAddicts main stream, BA mentions and anyone using the hashtag #bookaddicts.

Down at the bottom you can see the accounts I have linked to TweetDeck. I have my Twitter, Book Addicts Twitter, my personal Facebook, the Book Addicts facebook page and my LinkedIn. Eventually, I will add my facebook page, too.

It takes a little bit to get used to TweetDeck, but once you do — it’s amazing. is very similar to TweetDeck, except that instead of being a desktop application, it is a website. But the same principles apply — you can manage multiple Twitter accounts and Facebook pages. also gives you the option to schedule tweets ahead of time — a nifty feature if you’re too busy to play on Twitter or if you’re going out of town.

I don’t use very much, but every once in awhile (especially when in class)  I will use it. I don’t manage all my accounts, just my main account, plus Book Addicts stuff. probably  has more features that I am unaware of — like I said, I don’t use it very often.


UberSocial is an app I have on my Blackberry. There are tons of apps smarts phones that allow people to manage multiple Twitter accounts.

I just so happen to use UberSocial. I’d use TweetDeck, but it’s not available for Blackberry.

My suggestions? Play around with the apps and choose the one you like best.


I’ve only just discovered FeedDemon a few weeks ago through my friend Suzan.

FeedDemon is a way to manage all the blogs you follow. It is a free desktop application, a kin to Google Reader but with more bells and whistles.

As you can see, I have the blogs I follow separated into category folders. I can star my favorite posts so that I can go back to them at anytime without searching through the websites.

The biggest thing I love about FeedDemon? The ability to comment on posts within the application.

Other Programs

Of course, these four programs aren’t the only ones out there. There are tons and tons of programs available, these are just the ones that work for me and that I prefer to use.

Play around with the programs you find. Use the ones that work best for your preferences. Who knows? Maybe you like to use a program I haven’t listed — this isn’t an extensive list by any means.

What programs do use to manage your social media sites?

4 responses

  1. I had tweetdeck installed but then it got screwy.

    I use summify as my reader. way faster than google

    April 14, 2011 at 11:44 am

  2. Tweetdeck is a given…but FeedDemon is my new favorite application. So rocks!

    April 14, 2011 at 11:51 am

  3. TweetDeck and good ol’ Google Reader. I do check into MySpace once a day and Facebook 2 or 3 times a day.

    I try to limit my social media stuff to rewards…get my writing goal done and I get 15 minutes online, get my zone cleaning for the day (FlyLady, love her system!) and I get 15 minutes online, etc. So far it seems to be working.

    April 14, 2011 at 1:01 pm

    • I used to use Google Reader…have you tried Feed Demon? I bet it’ll rock your world. 🙂

      Using social media time as a reward system is a great idea. Glad it’s working for you!

      April 28, 2011 at 9:00 am

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